One catalog. 5,000+ brands. Every reward type your team actually wants.
Gift cards, prepaid Visa and Mastercard, experiences, merchandise, charitable donations, and your own custom rewards — all in one localized catalog. Employees choose what they want, you get one invoice and 85% redemption.
Choice drives engagement. Engagement drives results.
The single biggest predictor of a successful recognition program is whether employees can choose a reward they actually want. Here's what 3 years of data from 500+ Rewordin customers shows.
Higher participation
Programs with a wide, locally-relevant catalog see 3× higher participation rates than programs with 1-2 generic options like "Amazon US only."
Redemption within 30 days
85% of Rewordin rewards are redeemed within 30 days. Industry average for traditional gift programs: 30-40%. Top-decile customers: 95%.
Lower voluntary turnover
Customers report a 37% reduction in voluntary turnover after launching a Rewordin program with a 5,000+ brand catalog. Source: 2025 customer survey, n=147.
The problem with narrow catalogs
The vast majority of HR-tech platforms — and most traditional gift card vendors — offer between 50 and 500 brands. That sounds like a lot until you account for geography: half of those brands don't operate in any given country, and the ones that do are often US-focused. An employee in Kraków looking at a catalog dominated by US brands (Amazon US, Walmart, Target, Best Buy) can't actually redeem most of what they see.
Our 5,000+ brand catalog is different. We maintain direct integrations with local brand partners in every major market, so the Polish employee sees Żabka, Biedronka, Allegro, Empik, and Lidl in PLN. The Japanese employee sees Rakuten, PayPay points, and Amazon.co.jp in JPY. Nobody gets a US Amazon code that doesn't work in their country — that's the most common failure mode of recognition programs, and we engineered it out.
Beyond gift cards: the full reward spectrum
A truly modern recognition program can't just be gift cards. Different employees want different things at different moments. A 25-year-old engineer wants a Steam voucher. A 50-year-old sales director wants a Michelin-star dinner. A new parent wants diapers. A sustainability advocate wants to plant trees. The catalog has to support all of them, or the program stops feeling relevant to half the workforce.
That's why Rewordin's catalog covers six reward types — not just gift cards. And it's why every customer gets the full catalog by default. You can restrict it per program (e.g. only eco-friendly brands for the sustainability program) but you start with everything.
Six reward types, all in one catalog
Employees see a clean picker with all six types. You control from the admin dashboard which are enabled per program.
Digital gift cards
5,000+ brands delivered in under 60 seconds. The default reward type — covers 90% of what our customers send.
Prepaid Visa & Mastercard
For thin markets or maximum flexibility. Virtual cards in seconds, physical cards in 2-7 days. Accepted everywhere Visa/MC is taken.
Experiences & travel
Dining, classes, weekend getaways, and curated activities in 60+ countries. Booked locally, no FX surprises.
Physical merchandise
Branded swag, premium electronics, wellness kits, and high-touch retirement gifts. 2-3 weeks from order to door in 60+ countries.
Charitable donations
200+ vetted nonprofits across 40+ countries. For employees who prefer to give, or for sustainability programs. Tax-deductible receipts handled.
Custom company-branded rewards
Upload your own merchandise catalog (t-shirts, hoodies, mugs, custom kits) or have our team source it for you. Pro and Enterprise plans.
50+ categories covering every interest
From daily essentials to luxury experiences, from crypto to charity — every interest your workforce has is covered. Localized per country.
24 of the 5,000+ brands available right now
Every brand in our catalog is a direct partnership — we don't white-label or resell third-party catalogs. When an employee redeems, the brand is notified instantly and the funds are settled within days.
What an employee actually sees, country by country
A brand count means nothing on its own — what matters is how many of those brands are redeemable where your employee lives. Below is a sample of the local catalogs behind the 5,000+ figure, priced in the recipient's own currency.
Why the country column is the one that matters
The most common way a recognition program quietly fails is geographic. A team in five countries gets sent the same US gift card, four-fifths of the workforce discovers the code is region-locked, and the program is written off as “employees didn't care.” They cared; the reward simply didn't work where they live. Rewordin resolves the recipient's country at send time and shows them only the catalog that is actually redeemable there, with prepaid Visa or Mastercard as the fallback in markets where local brand coverage is thin.
Country also determines the tax treatment, which is a finance problem rather than an HR one. A reward that sits inside an allowance in one country can be fully taxable payroll in the next. Our guide to rewarding remote teams across countries and tax regimes maps the thresholds, and the individual country guides — the US IRS rules, UK trivial benefits, Germany and Poland — go threshold by threshold.
The same catalog, one reward or ten thousand
Recognition sends draw one reward at a time from this catalog. Bulk orders draw from exactly the same regional catalogs, just at volume: a CSV upload or one call to the bulk gift card API sends thousands of localized cards under a single invoice, with per-recipient delivery webhooks. If you are scoping a first program, the buyer's guide to bulk gift cards for employees covers channels, approvals and the reporting finance will ask for — and if you are weighing a wide catalog against sending everyone the same brand, even a single-brand Amazon program ends up needing balance and expiry support the catalog handles for you.
We add new brands every month. We remove the ones that stop working.
A wide catalog is only useful if every brand in it actually delivers a good employee experience. Here's how we keep quality high.
What our curation team does
A dedicated 4-person team in Warsaw monitors every brand in the catalog. Each brand is re-verified quarterly: we test redemption, check delivery speed, confirm regional availability, and pull employee feedback. Brands that drop below our quality bar are removed or downgraded — and we notify affected customers in advance.
- Quarterly brand audits — every brand re-tested for redemption, delivery, and employee feedback
- Monthly additions — we add 30-50 new brands per month, prioritized by customer requests
- Local-team review — native speakers in 6 regions vet translations and brand descriptions
- Customer-driven — if 10 customers request the same brand, we prioritize it
- Auto-downgrade — brands that fail redemption rate or delivery time benchmarks get flagged automatically
- Fast sunset — brands we remove stay gone for at least 6 months to avoid churn
You control who sees what
Most programs want a curated subset of the catalog, not the full 5,000+. The admin dashboard gives you granular control over which brands, categories, and reward types are visible per program, per region, or per employee cohort.
Per-program brand filtering
Enable or disable individual brands, whole categories, or specific regional catalogs for each program. The "Engineering Excellence" program might restrict to tech & learning categories; the "Sustainability Champions" program might restrict to eco-friendly brands only.
- Toggle brands on/off per program
- Restrict by category or sub-category
- Whitelist/blacklist per department or office
- Cap reward value per category (e.g. max $50 on travel, max $200 on merch)
Compliance & brand-safety controls
Some industries (alcohol, gambling, adult content, weapons) require brand exclusions. Set global brand denylists or per-program restrictions to keep your program compliance-ready.
- Global brand denylist (e.g. alcohol brands for US government contractors)
- Industry-specific compliance templates (healthcare, financial services, education)
- Auto-flag any redemption that violates your denylist
- Audit log of every admin action for SOC 2 compliance
Regional catalogs & local defaults
The catalog automatically localizes per country — but admins can override the default catalog for any country, region, or office. Common use: default to local brands everywhere, with prepaid Visa as the fallback for thin markets.
- Set a default reward type per country (gift card vs prepaid vs merchandise)
- Override the default for specific employee cohorts (e.g. remote contractors get prepaid only)
- Set per-currency maximum reward values (e.g. max $50 USD = max R$250 BRL)
- Block specific brands per country where local law requires it
Custom catalogs & company merch
Pro and Enterprise customers can upload their own merchandise catalog. Our team can also source custom merchandise from our partner network in 60+ countries — typical delivery is 2-3 weeks from order to door.
- Upload CSV/JSON of your own branded merchandise (t-shirts, hoodies, mugs)
- Set per-item inventory and restock thresholds
- Track shipping status per employee
- Source custom merchandise via our partner network on request
What HR teams actually do with a wide catalog
These are the four most common patterns we see across our customers. Each one runs without manual work once it's set up.
Peer-to-peer recognition with real choice
When a peer recognizes another peer for great work, the recipient gets a notification, opens the Rewordin app, and chooses any reward from 5,000+. No more "thank you" emails with a $25 Amazon link that everyone ignores.
Service anniversary tiers
Custom reward catalogs for each tenure tier: 1-year ($50), 3-year ($150), 5-year ($300), 10-year ($750). Each tier can have its own eligible brands — maybe 5-year gets premium electronics, 10-year gets travel vouchers.
Wellness & sustainability programs
Restrict the catalog to wellness brands (ClassPass, Calm, Headspace, Nike, Lululemon) or sustainable brands. Admins toggle brands on/off per program — instant changes, no engineering ticket.
High-touch retirement & milestone gifts
For 20-year anniversaries, retirement, or top-quartile recognition: physical merchandise (premium headphones, smart watches) or experiences (weekend getaways) shipped locally. Our partner network delivers in 60+ countries.
Who wrote this page
Maciej has personally reviewed the Rewordin catalog quarterly for the last 3 years. He reviews brand-partner contracts, approves every new country addition, and signs off on the quality bar for redemption and delivery. Before Rewordin, he worked in digital gift card distribution at a major European fintech, where he learned firsthand that a wide catalog is meaningless if half the brands don't actually deliver in the recipient's country.
- https://www.shrm.org/topics-tools/news/talent-acquisition/employee-recognition-survey — SHRM 2025 employee recognition data
- https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx — Gallup State of the Global Workplace 2025
- https://simpleicons.org/ — Brand catalog reference (5,000+ partner brands)
Frequently asked questions
The questions our customers and prospects ask most. If yours isn't here, our team replies within 4 business hours.
How many brands are in the Rewordin reward catalog?
Over 5,000 brand partners across 50+ categories — shopping, dining, entertainment, travel, wellness, tech, and more. Employees see only the brands available in their country.
What types of rewards can employees choose from?
Five types: (1) Digital gift cards from 5,000+ brands delivered in under 60 seconds; (2) Prepaid Visa and Mastercard in local currency; (3) Experiences including dining, travel, and classes; (4) Physical merchandise from premium brands; (5) Charitable donations to vetted nonprofits. Plus custom company-branded rewards on Pro/Enterprise plans.
What is the redemption rate for rewards?
85% within 30 days — far above the industry average of 30-40%. Top-decile customers exceed 95%. The high rate is because employees choose rewards they actually want.
Can employees in different countries see different brands?
Yes. The catalog is fully localized per country. Polish employees see Allegro, Żabka, Biedronka in PLN. US employees see Amazon, Walmart, Target in USD. Japanese employees see Rakuten, PayPay, Amazon.co.jp in JPY. We never deliver a US-only Amazon code to a Polish employee.
Can I add my own company-branded merchandise to the catalog?
Yes. On Pro and Enterprise plans, upload a custom catalog of company-branded merchandise (t-shirts, hoodies, mugs, custom kits) that appears alongside the 5,000+ standard brands. Our team can also source custom merchandise via our partner network in 60+ countries — typical delivery is 2-3 weeks.
How do I control which brands employees can see?
Admins can enable or disable individual brands, whole categories, or specific regional catalogs from the dashboard. Common configurations: enable only eco-friendly brands for sustainability programs, restrict luxury brands to senior leadership, or limit the catalog to a specific region.
How do prepaid Visa and Mastercard rewards work?
For countries with thin local-brand coverage, or for programs where you want maximum flexibility, we issue virtual or physical Visa/Mastercard prepaid cards in the recipient's local currency. They work everywhere Visa/MC is accepted — online, in-store, contactless, ATM withdrawal. Virtual cards in under 60 seconds; physical cards in 2-7 days.
Do you offer charitable donation rewards?
Yes. Employees who prefer to give can convert their reward into a charitable donation to one of 200+ vetted nonprofits in 40+ countries. We handle the donation receipt automatically — useful for US employees who want the tax deduction.
Can I buy gift cards in bulk from the catalog instead of sending them one at a time?
Yes. The same catalog is available for bulk orders through the bulk gift card API or a no-code CSV upload in the dashboard. Recognition sends draw from the catalog one reward at a time; bulk orders draw from it hundreds or thousands at a time. Same brands, same regional catalogs, same single invoice. Our buyer's guide to bulk gift cards for employees walks through how teams usually scope the first order.
Is the reward catalog available through an API?
Yes. A single REST endpoint accepts an array of recipients with their country, brand and amount, and Rewordin resolves the correct regional catalog for each one. The API ships with an OpenAPI 3.1 spec, webhooks, idempotency keys and a sandbox environment. Teams without engineering capacity run the identical catalog from the dashboard CSV upload instead — it calls the same API underneath.
How is a reward catalog different from just sending everyone an Amazon gift card?
A single-brand send is simpler to set up and worse at almost everything after that. Amazon gift cards are country-locked, so one code does not work across a distributed team; there is no fallback for employees who do not shop there; and there is no per-program control, budget reporting or audit log. A catalog gives every recipient a locally redeemable choice while finance still sees one invoice and one cost-centre breakdown. Points-based vs gift card rewards compares the two models in detail.
Do rewards from the catalog expire?
Expiry is set by the issuing brand and by local law, not by Rewordin. In the United States the CARD Act requires that gift certificate and store gift card funds stay valid for at least five years from the date of issue; a number of European and Commonwealth jurisdictions apply their own minimum periods. Reward budget an employee has not yet converted into a specific brand stays in your account balance rather than expiring.
Are gift cards from the reward catalog taxable for employees?
In most jurisdictions, yes. Gift cards are near-cash, so tax authorities generally treat them as taxable compensation rather than a tax-free gift — though several countries carve out small-value or occasion-based allowances. The thresholds differ enough that a program sized for one country can create a payroll problem in the next. Start with the IRS rules for gift cards given to employees and the country guides linked from it. None of it is tax advice.
Related guides from the Rewordin blog
Deeper dives on the topics HR and people-ops teams ask about most.
See the full catalog — localized to your team's countries
Book a personalized demo. We'll show you exactly what your employees in each country would see when they open the Rewordin reward page.